Jinova Systems, speaking as ourselves. Not part of the sample.
At seven rooms the commission is not the expensive part. The phone number is.
Every other sample on this site argues from arithmetic, because at eleven
rooms or forty two beds or forty eight rooms the arithmetic is the argument. Here it is not.
A house this size lives on people who come back and people they tell, and that is a question
about who owns the relationship, not about percentages.
Booked through an OTA
The guest is theirs.
They hold the email address and the phone number. Next March that guest gets a mail
about hill properties in Kumaon, and yours is one of forty in it, sorted by price.
Meera finds out that they came back only if they book again, through the same channel,
and pay the commission again.
Written to Meera
The guest is yours.
The number is in her phone, in a thread that already contains what they eat, which
room they had, and that they walk in the mornings. Next March she writes to them. That
costs nothing, works better, and is the only marketing a seven room house has ever had.
The money is real but it is the smaller half. Five nights in two rooms
at ₹2,800 is ₹28,000. Through an OTA at 17% the house keeps ₹23,240; taken here, after about
4.2% in payment and hosting, it keeps ₹26,824. That is ₹3,584 on one booking. This house
takes roughly 115 bookings of that size a year, and if 60% arrive through a channel and one
in three of those moves onto your own page, it is about ₹82,000 a year. Not a
transformation. The byre conversion, paid for a second time, annually.
Which is also why we would not sell this property a booking engine. At
seven rooms a WhatsApp thread and a wall calendar hold until you start losing enquiries you
never saw. When that changes, eZee Centrix and Djubo are built and priced for houses this
size, and we integrate one rather than build one.
Talk to us